Evaluation- Question 3: Audience

a) I went on YouGov Profiler and identified my target audience using three movies (AHS, The Silence of the Lambs and Insidious) that I found similar to my opening. From 2/3 of the results, the demographic was liberal female aged around 25 years, however- with further research into movies/shows that are similar to mine, I found that the demography was more diverse (especially upper-class 40-50 year old men). The personalities of these profiles are quiet introverted and 'hipster', most dislike going out and prefer to stay home watching movies.

American Horror Story

The Silence of the Lambs

Insidious

c) My cousin, who fits my target audience offered to give her feedback on what she thought of my opening:

"I would be interested in watching this film due to the following reasons; from the beginning, the sound of the gas being turned on made me feel pretty uncomfortable due to the fact that the cooker being "left on" generally has a negative connotation - something bad is about to happen, (ex: the house burning down). This incident is also something viewers are familiar with on horror movies; the cooker is turned on to signify a "negative presence" in the house, which, in this case, is the man whose face was never revealed. The fact that his face wasn't revealed also intensifies the "ambiguity" effect of this short clip -  as if he himself is an "unknown" spiritual presence. The "music box" soundtrack also provides suspense and along with the dolls, elegant tea cups and the carousel makes the film unsettling due solely to the fact that these objects,  objects that usually portray "innocence" and "sweetness",  are being used in the wrong place and time. Of course, this builds up a very sinister atmosphere - the contrast between the girl's white lacy dress and the dark blood rolling down her cheeks. White is meant to portrayed innocence, and if she is indeed an innocent locked up for "torture", then the saying "the blood of the innocents" can be reflected off this particular scene. Overall the clip has left me very unsettled yet undoubtedly curious - the suspense is so well built and the imagery of each scene so vivid that as a viewer, I am almost able to continue the story in my head - with the music still playing, every object in the room still in the exact same place, and most importantly, although we get very little to no insight about the two characters and their backgrounds, their actions and silent expressions did a good job of revealing to the viewer the "state" of their minds and how they their next actions may play out."